Berry Bramlage is launching a range of premium jars that enable cosmetic and beauty products to create a strong on-shelf presence and brand image while meeting consumer demands for more sustainable packaging. "At Berry, our commitment to sustainability informs the design and development of all our packaging solutions," comments Delphine Roux, Strategic Marketing Manager, Berry Bramlage.
RPC Bramlage will underline its pre-eminent position as a supplier of innovative packaging solutions for the cosmetic and personal care market with the launch of a new lotion pump at Cosmoprof in Bologna in March. The stand will also showcase the company’s many other market-leading products for a wide variety of applications.
The new Lotus lotion pump utilises RPC Bramlage’s 30 years’ experience in dispensing, and in-depth knowledge of market requirements to create a standard pump with a customisable outer body, including a choice of surface finishes and decoration effects. This enables manufacturers to combine excellent functionality and user-friendly operation with a personalised on-shelf appearance for effective brand identity.
The Lotus pump can dispense an accurate 1.5ml dose of product with minimal effort for the end-user. RPC Bramlage’s expertise in handling many different types of formulae, including the use of airless technology to provide effective product protection, means the company can work with individual customers to ensure full compatibility with each lotion.
Also on display, the advanced Magic Star and Twist-Up airless dispensers combine the convenience of a precise dose with effective protection of sensitive ingredients. The Magic Star features a modular construction with separate body and dispensing head that ensures fast and easy filling. The unique design of the Twist-Up reveals the dispensing head by turning the upper part of the container. This makes the container particularly secure in its locked ‘down’ position, meaning it is ideal for the growing e-commerce market for cosmetics. The dispenser also delivers controlled dosing and hygienic application of creams and lotions.
Another innovation is RPC Bramlage’s recently-launched standard lipcare stick. This comprises a unique three-piece construction that ensures ease of use, with tight control of the pomade stick to minimise the risk of breaking.
For the effective handling of viscous creams and gels, the latest Ecosolution™ high viscosity pump is able to achieve a 97% restitution rate for even the thickest formulae. It can be used in conjunction with the Vega AirFree® bottle that features an inner pouch with an EVOH layer to prevent oxygen ingress for extended protection. This makes it suitable for products containing natural ingredients and without preservatives.
RPC Bramlage will also showcase its extensive choice of cream jars including the Empress range, which features a double layer construction to maximise a product’s quality positioning and brand image, with the inner layer produced in polypropylene and the transparent outer layer in SAN. A new addition is the Coral jar with an innovative design that incorporates a raised section at the base to provide an alternative to the traditional cylindrical shape. The award-winning Slidissime® jar meanwhile offers consumers a new tactile opening sensation, dispensing a tailored dose of up to 0.5ml of cream while providing effective airless protection of formulations.
Tethered closure designs meet EU requirements
Berry Bramlage has unveiled a range of new closure designs that meet forthcoming EU single use plastic legislation. The solutions involve additional strands or tabs on the tamper-evident band that keep the closure attached after opening and enable easy reclosing of the bottle.
Bramlage, a Berry Global company, has launched a portfolio of ‘e-commerce ready’ personal care standard packs to enable customers to benefit from speed-to-market for new product launches. The packs – from the Company’s top-selling Magic Star, Magic SL Twist-Up, Empress, and Empress Light – have all been independently certified by a third-party laboratory.
BERRY + RPC: ADVANCING TOGETHER
On July 1st Berry Global Group, Inc. completed the acquisition of RPC Group Plc. RPC and Berry are a natural and synergistic ﬁ t, and the joining of our two companies is truly transformational. The combined company will be able to provide customers with enhanced global value through an expanded wealth of knowledge, innovative technologies, and geographic footprint.
The RPC Bramlage Division has introduced a special Promotion Box that showcases a selection of cosmetic and personal care packaging solutions from its extensive ranges. The box underlines RPC Bramlage’s capabilities in handling a wide variety of product types and also demonstrates how the different pack designs and sizes can be successfully utilised to create a family range.
Stylish dispenser is ‘Pur’ genius
The RPC Bramlage Division is extending its range of Magic airless dispensers with the introduction of a new design. the top-filled Magic Pur dispenser combines an elegant and modern appearance on-shelf with user-friendly operation, delivering an accurate 1ml of product each time.
All's well for supplement packs
The Medipac container range from RPC Astrapak Plastop has been developed to meet the wide-ranging requirements of the prescriptive medicines and wellness supplements markets. With products coming in a variety of shapes and sizes and requiring a multitude of doses, the choice of containers in the Medipac range makes them ideal for all types of tablets, capsules and supplements, and enables brands to maintain continuity, regardless of the dose.
RPC Formatec, part of the RPC Bramlage Division, has extended its range of state-of-the-art inhalers with the introduction of a new optimised breath-actuated pressurised Metered-Dose Inhaler (pMDI). The inhaler’s rounded design with large mouthpiece provides easy handling and maximum comfort for the user.
Dispenser a delight to behold
A strikingly-decorated Twist Up airless dispenser from the RPC Bramlage Division is creating the appropriate on-shelf image and impact for one of Italy’s top-selling and long-established personal care brands. Bionike’s Defence Man Energise revitalising cream-gel and Defence Man Repower anti- ageing serum are being packed in the 50ml Twist Up.
The unique opening experience and positive ecological profile of the Slidissime jar from the RPC Bramlage Division are the key benefits for the new Biotherm Life Plankton Sensitive Balm from L’Oréal. The Slidissime jar format delivers a strong emotional experience for the end-user, in particular the Wow effect, and provides the perfect e-commerce packaging solution.
Bramlage pack for Kerrygold butter (360 photo)
This 360 photo clearly showcases the innovative concept developed by RPC Bramlage Division for Kerrygold, one of Europe's best-loved brands of butter. The pack emulates a traditional glass or china butter dish, ready to be set down on a kitchen counter and used by the whole family as a spread or for cooking.
Reusable jar is a natural solution for Chuckling Goat
Family-run skincare specialist Chuckling Goat is using the 125ml Clip Jar from RPC Bramlage Warszawa, part of the RPC Bramlage Division, for its new Super Sensitive Skin Balm, benefitting from the jar’s combination of aesthetic appeal and practicality.
RPC Bramlage makes a royal appearance
The high-quality construction and on-shelf appeal of the RPC Bramlage Division’s Empress and Diamond jar ranges have provided the ideal solution for a range of premium skincare products from leading manufacturer La mer Cosmetics AG. Both the 50ml Empress and 15ml Diamond jars have been selected for La mer’s Advanced Skin Refining and Med Stress Balance creams.
Bramlage Spain underlines its sustainability credentials
RPC Envases Madrid has become the first supplier to L’Oréal Europe to produce bottles incorporating post consumer recycled (PCR) HDPE polymer. Bottles are now being produced for the Redken and Biolage professional haircare brands containing 50% recycled HDPE supplied by BIFFA.
RPC Bramlage's new premium ergonomic cosmetic jar with glass effect
The RPC Bramlage Division has introduced a new premium cosmetic jar into its standard collection, which is ideal for facial care products. The Coral jar provides an alternative to the traditional cylindrical shape, with an innovative raised section at the base.
New lotion pump blossoms with possibilities
RPC Bramlage has launched a lotion pump that combines a standard system with a customisable outer body. The Lotus pump delivers excellent functionality and user-friendly operation for a wide variety of cosmetic and personal care products while enabling manufacturers to create an individual appearance for effective brand identity and maximum on-shelf appeal.
Small is beautiful for new closure
A new 19mm tube closure from RPC Zeller Plastik Zell is the first standard push-on flip-top hinge tube closure (HTC) of such a small size. Aimed at cosmetic and pharmaceutical products, the new-size polypropylene closure extends RPC Zeller’s existing Supersoft range with a solution that offers both aesthetic and consumer-convenience benefits.
- Jo Webb
- Product Info
- Created 29 Jan 2018
- Modified 25 May 2018
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