A marble-effect finish for RPC Zeller Plastik Zell’s classic ‘Supersoft’ tube cap is helping to meet the twin demands of the personal care sector for a quality image and convenience.
The need to create a positive consumer experience for personal care products means both packaging convenience and ease of application are becoming crucial. This has led to an increase in the use of plastic tubes, where closure innovation is an important element in the success of packs for skin, face and hair care. Equally important is to ensure that affordable beauty still has a premium look.
The new marble-effect finish for the Supersoft cap meets these requirements. Utilising special masterbatches, the marble effect is obtained by adding chosen colours to the cap base colour during the injection moulding process. Due to their different MFI (Melt Flow Index), the colours of the innovative masterbatch melt time-delayed and the marbles appear. This random distribution of the additional colours creates individual patterns which give each product its own unique appeal while keeping a recognisable design throughout the product range.
"The new exciting colours fit perfectly into the market trend for uniqueness as well as brands' needs for differentiation and personalisation", explains Julia Hartwig, Sales Manager – Personal Care at RPC Zeller Plastik Zell, Germany. "The caps with marble effect are all different and can be designed according to the colours of the printed tube - up to seven colours can be mixed in this way."
In 1980, RPC Zeller Plastik Zell was the first manufacturer to launch a hinged tube closure (HTC). Today it offers a broad range of designs available in multiple orifices.
Handy solutions to maintain hand hygiene
A convenient and sustainable pack solution that provides hand hygiene on-the-go has been launched by Berry Bramlage. The new Hands’Up 50ml Tottle is a refillable bottle that consumers can continually top up with their favourite liquid soap, hand gel or sanitiser to keep their hands clean wherever they go.
Premium jars offer sustainable beauty
Berry Bramlage is launching a range of premium jars that enable cosmetic and beauty products to create a strong on-shelf presence and brand image while meeting consumer demands for more sustainable packaging. "At Berry, our commitment to sustainability informs the design and development of all our packaging solutions," comments Delphine Roux, Strategic Marketing Manager, Berry Bramlage.
Tethered closure designs meet EU requirements
Berry Bramlage has unveiled a range of new closure designs that meet forthcoming EU single use plastic legislation. The solutions involve additional strands or tabs on the tamper-evident band that keep the closure attached after opening and enable easy reclosing of the bottle.
Bramlage, a Berry Global company, has launched a portfolio of ‘e-commerce ready’ personal care standard packs to enable customers to benefit from speed-to-market for new product launches. The packs – from the Company’s top-selling Magic Star, Magic SL Twist-Up, Empress, and Empress Light – have all been independently certified by a third-party laboratory.
BERRY + RPC: ADVANCING TOGETHER
On July 1st Berry Global Group, Inc. completed the acquisition of RPC Group Plc. RPC and Berry are a natural and synergistic ﬁ t, and the joining of our two companies is truly transformational. The combined company will be able to provide customers with enhanced global value through an expanded wealth of knowledge, innovative technologies, and geographic footprint.
The RPC Bramlage Division has introduced a special Promotion Box that showcases a selection of cosmetic and personal care packaging solutions from its extensive ranges. The box underlines RPC Bramlage’s capabilities in handling a wide variety of product types and also demonstrates how the different pack designs and sizes can be successfully utilised to create a family range.
Stylish dispenser is ‘Pur’ genius
The RPC Bramlage Division is extending its range of Magic airless dispensers with the introduction of a new design. the top-filled Magic Pur dispenser combines an elegant and modern appearance on-shelf with user-friendly operation, delivering an accurate 1ml of product each time.
All's well for supplement packs
The Medipac container range from RPC Astrapak Plastop has been developed to meet the wide-ranging requirements of the prescriptive medicines and wellness supplements markets. With products coming in a variety of shapes and sizes and requiring a multitude of doses, the choice of containers in the Medipac range makes them ideal for all types of tablets, capsules and supplements, and enables brands to maintain continuity, regardless of the dose.
RPC Formatec, part of the RPC Bramlage Division, has extended its range of state-of-the-art inhalers with the introduction of a new optimised breath-actuated pressurised Metered-Dose Inhaler (pMDI). The inhaler’s rounded design with large mouthpiece provides easy handling and maximum comfort for the user.
Dispenser a delight to behold
A strikingly-decorated Twist Up airless dispenser from the RPC Bramlage Division is creating the appropriate on-shelf image and impact for one of Italy’s top-selling and long-established personal care brands. Bionike’s Defence Man Energise revitalising cream-gel and Defence Man Repower anti- ageing serum are being packed in the 50ml Twist Up.
The unique opening experience and positive ecological profile of the Slidissime jar from the RPC Bramlage Division are the key benefits for the new Biotherm Life Plankton Sensitive Balm from L’Oréal. The Slidissime jar format delivers a strong emotional experience for the end-user, in particular the Wow effect, and provides the perfect e-commerce packaging solution.
Bramlage pack for Kerrygold butter (360 photo)
This 360 photo clearly showcases the innovative concept developed by RPC Bramlage Division for Kerrygold, one of Europe's best-loved brands of butter. The pack emulates a traditional glass or china butter dish, ready to be set down on a kitchen counter and used by the whole family as a spread or for cooking.
Reusable jar is a natural solution for Chuckling Goat
Family-run skincare specialist Chuckling Goat is using the 125ml Clip Jar from RPC Bramlage Warszawa, part of the RPC Bramlage Division, for its new Super Sensitive Skin Balm, benefitting from the jar’s combination of aesthetic appeal and practicality.
RPC Bramlage makes a royal appearance
The high-quality construction and on-shelf appeal of the RPC Bramlage Division’s Empress and Diamond jar ranges have provided the ideal solution for a range of premium skincare products from leading manufacturer La mer Cosmetics AG. Both the 50ml Empress and 15ml Diamond jars have been selected for La mer’s Advanced Skin Refining and Med Stress Balance creams.
Bramlage Spain underlines its sustainability credentials
RPC Envases Madrid has become the first supplier to L’Oréal Europe to produce bottles incorporating post consumer recycled (PCR) HDPE polymer. Bottles are now being produced for the Redken and Biolage professional haircare brands containing 50% recycled HDPE supplied by BIFFA.
RPC Bramlage's new premium ergonomic cosmetic jar with glass effect
The RPC Bramlage Division has introduced a new premium cosmetic jar into its standard collection, which is ideal for facial care products. The Coral jar provides an alternative to the traditional cylindrical shape, with an innovative raised section at the base.
- Daniel Paez
- Product Info
- Created 30 Mar 2017
- Modified 08 Apr 2019
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